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6 Years of Yepoda - OUR MILESTONES:
Year 2020
Yepoda was founded with one simple belief: skincare should be effective, ethical, and exciting – without compromise. Rooted in Korea, the brand came to life through co-founder Sander Joonyoung’s personal connection to his Korean heritage. What began as bringing K-Beauty products back from Korea for friends in Europe quickly turned into a bigger mission: making authentic Korean skincare more accessible, easier to use, and aligned with modern values.
Year 2021
In 2021, Yepoda celebrated its very first birthday. The brand began to take shape with the launch of its first true heroes, including The Glow Hero and The Purify Hero. Yepoda started expanding, laying the foundations for becoming an international brand. Still small, but growing with confidence and clarity.
Year 2022
By 2022, Yepoda had found its footing - The brand introduced a refreshed visual identity, moved into its first proper office, and continued expanding its product universe with launches like The SPF BFF, biodegradable sheet masks, and The Multi Balm. This year also marked a deeper reconnection with Korea, as creators were invited to Seoul to experience first-hand the rituals, innovation, and heritage behind every Yepoda formula.
Year 2023
Yepoda grew rapidly, welcoming 26 new team members and stepping into the offline world for the first time with a pop-up store in Milan. Nine new products and special editions were launched, and The Calm Balm received the PETA Vegan Beauty Award. At the same time, Yepoda strengthened its commitment to social impact, donating €30,000 to support LGBTQIA+ communities and continuing long-term NGO partnerships.
Year 2024
2024 became Yepoda’s biggest year yet. The brand launched 12 new products, introduced refill solutions as a step toward more sustainable skincare, and expanded the shade range of The Dewy Day. Pop-ups went international, landing in Milan once again, as well as Rome and Paris. Beyond product innovation, Yepoda continued giving back, raising €36,000 through Pride initiatives and donating over €11,500 via Pink October. For the first time, journalists were invited to Seoul to explore Korean beauty at its source and experience the soul of Yepoda where it all begins.
Year 2025
Then came 2025, a defining milestone year. Yepoda celebrated its 5th birthday while reaching one of its most significant goals: launching at Sephora across Europe. The brand became B Corp™ certified, officially joining a global community of companies meeting the highest standards for social and environmental responsibility. Additionally Yepoda took its first traveling pop-up across the UK, Germany, Spain and France, opened its first flagship store in Milan, as well as a pop-up at Galeries Lafayette in Paris.
Year 2026
2026 - innovation, elevated.
Launch of The Skinject Effect, a major leap forward in Yepoda’s innovation journey. This groundbreaking formula introduced vegan PDRN, merging advanced Korean skincare science with Yepoda’s uncompromising standards: vegan, effective, and future-focused.
