K-Beauty is all about natural, glowing, healthy skin.

why K-Beauty

K-Beauty is all about natural, glowing, healthy skin. As the #1 country of beauty innovation, Korea sets new standards in the industry and stands for a K-Beauty routine that prioritizes prevention over repair.

The K-Beauty skincare routine involves layering distinct products in a specific sequence. While it may seem complicated at first, it's truly a rewarding and fun self-care moment. Each step has its magic and purpose.

Being consistent with all the steps helps you get that glowy, healthy skin and to maintain it for a long time. To ensure you enjoy every moment of your K-Beauty experience, we've designed our products to make the whole journey simple, effective, and fun.

Oil Cleanse

Double cleansing is a core of K-Beauty routines, beginning with an oil-based cleanse. Only oil binds oil, making oil cleansers essential for removing oil-based products like makeup and sunscreen effectively.

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CLEANSING

NOURISHING

RELAXING

The Calm Balm

Olive & coconut oil cleansing balm

Water Cleanse

Follow your oil cleanser with a water-based cleanser – it's the perfect partner to the oil cleanser and completes the double-cleansing ritual, effectively removing any remaining residue.

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CLARIFYING

GENTLY EXFOLIATING

ASTRINGENT

The Bubble Double

Pomegranate & salicylic acid cleansing foam

Prepare

A toning mist is next, prepping your face for the subsequent steps. Hydrated skin absorbs skincare products more effectively. This way, a toning mist sets the stage for the next steps.

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MOISTURIZING

REVITALIZING

RELAXING

The Mist Have

Hyaluronic acid & lavender face mist

Target

Now it’s time to treat your skin to something special! Opt for serums, sheet masks, clay masks, or targeted treatments rich in effective ingredients to address specific skin concerns or simply to rejuvenate.